Media kit
hi, I’m Usman
Tech, AI and career content for Pakistani students and early-career engineers — the audience most brands only reach through ads, not through someone they already trust.
- followers
- 8,000+
- monthly views
- 1M+
- students helped
- 1000+
The opportunity
The tech & career-curious audience most brands reach through ads, not trust
An audience with nowhere else to learn this
Most career and tech content aimed at Pakistan is generic. This audience follows because the advice is specific to hiring here, and they act on it.
Saved and shared, not just watched
The remote-companies reel did 5.5K saves and 4.1K shares on 120K views — people don't just watch this content, they keep it and send it to someone else. A brand mentioned in it gets saved along with it.
Built for recommendations, not ad reads
Every guide and reel is written the way I'd explain it to a friend. A brand mention reads like a recommendation, not a script.
Why partner with devdiary
Why a recommendation here actually lands
A working software engineer, not just a creator
I still ship code for a living. Recommendations carry the credibility of someone who actually uses this stuff.
Content from lived experience, not a brand brief
Every guide started as something I actually went through — job hunting, interviews, learning to code. That is why people trust it.
Direct delivery, no agency in between
You work with me, not an account manager. Faster turnaround, and the voice stays consistent.
The receipts
The numbers
Last 30 days · refreshed monthly
Helping students break into tech.
Audience demographics
Who’s actually watching
Last 30 days
Age
- 18–2433%
- 25–3448%
- 35–4412%
Gender
- Men50.5%
- Women49.5%
Top locations
- Pakistan90%
- UAE3%
- United States2%
Proof it works
Top performing content
The reels brands usually ask about
| Reel | Views | Saves | Shares | Interactions |
|---|---|---|---|---|
| Remote companies that hire from Pakistan | 120K | 5.5K | 4.1K | 10K+ |
| Pakistan’s top 5 cybersecurity companies | 54K | 2.5K | 1.4K | 5,000+ |
| Software houses hiring interns in Pakistan | 40K | 1.4K | 1.5K+ | 3K+ |
The person behind devdiary
Not an agency. Just me.
I studied CS in Pakistan and still had to learn how to actually get hired the slow way — rejection emails and YouTube tutorials at 2am. Now I'm a working software engineer, and I make content because the advice I needed at 20 didn't exist in a form that made sense for someone here.
Let’s collaborate
Ways to work together
You work with me directly — no agency, no manager. Every package is adjustable around your goals, timeline and budget.
Guide feature
A brand mention or integration inside an existing or new guide, matched to a relevant topic.
Rates on request
Reel + guide bundle
A reel and a companion guide, cross-linked, for more surface area on one campaign.
Rates on request
Dedicated reel
A full reel built around your product — scripted, filmed and posted by me.
Rates on request
Ongoing partnership
A recurring monthly slot across guides and reels for sustained reach.
Rates on request
Good fit for
- EdTech
- Developer tools
- AI products
- Coding bootcamps
- Job boards
Usage rights, paid amplification and category exclusivity are available as add-ons.
Let’s make something
Ready when you are
Collabs, sponsorships, affiliate partnerships, ambassador programs — all welcome. Brand enquiries get a reply within 24 hours.
Last updated Sept 2026